For business owners, directors & finance leads

How Manager Support Line Works

Defined manager guidance with optional adult counselling.

Support your managers. Protect your staff. Control your costs.

A defined manager-support option

Compare your existing EAP benefits with the manager guidance, optional adult counselling, eligibility and funding MSL actually agrees to provide. Costs and cover vary by provider.

Monthly manager plans and bespoke annual corporate agreements have different funding and allowance arrangements. MSL does not automatically replace a comprehensive EAP or crisis service.

What You Unlock When You Subscribe

1. Manager support (guidance, not therapy)

Short 20-minute calls with qualified counsellors

Your subscribed managers have access to focused, 20-minute support calls with qualified counsellors. These calls help them think clearly, stay calm and handle difficult situations safely.

  • Difficult or emotional conversations with staff
  • Supporting grief, bereavement or trauma in the workplace
  • Conflict and performance concerns tied to wellbeing
  • Boundaries, confidentiality and safeguarding
  • Managing their own stress, overload and burnout risk

The focus is on guidance, options and listening skills — not therapy for the manager or the employee.

2. Counselling access for staff and dependants

Therapy when it is actually needed

Counselling is optional adult individual support, subject to eligibility, suitability, capacity and the agreed funding. Eligible adult dependants are included only where the package provides this. Session limits are set by the agreement; additional sessions require approval. Counselling is not included free with the manager call allowance.

  • Telephone or online counselling with qualified therapists
  • £33 per session, used only when needed
  • No requirement to fund a full-population EAP

This lets you offer real therapeutic support without committing to a large, fixed EAP spend every year.

3. You control the contribution level

Choose how much your business contributes

As the owner, director or finance lead, you decide how much your organisation contributes towards counselling sessions.

  • Choose any contribution level from 0% to 100%.
  • Apply different levels for managers, staff and dependants if you wish.
  • Change the policy as your business and budget evolve.

MSL is built to protect both your people and your budget — you stay fully in control of how much the business funds.

Manager learning and workshops

Training and workshops are not included unless expressly agreed and confirmed as available. Ask MSL about current options.

The Hidden Cost of Unhappy Managers & Staff

Across the UK, stress, burnout and disengagement cost businesses billions of pounds every year through absence, presenteeism and staff turnover.

Workplace difficulties can affect wellbeing, absence and team relationships. MSL provides a space for managers to consider appropriate next steps.

MSL is designed to intervene early — giving managers a confidential space to think, before problems turn into grievances, long-term sickness or resignations.

How It Works — At a Glance

A simple four-step process that you can explain in one breath to your board or finance team.

Step 1

Choose your manager plan

£321 manager · 2 calls
£552 managers · 4 calls
£753 managers · 6 calls
£1156 managers · 12 calls

All calls are 20 minutes with a qualified counsellor, focused on guidance and decision support.

Step 2

Set your contribution policy

Decide how much your business contributes towards counselling for:

  • Managers
  • Staff
  • Dependants

You can choose any level from 0% to 100%, and adjust it as your needs change.

Step 3

Managers use support as needed

Subscribed managers can request guidance calls within their agreed allowance and staffed operating hours. Training is available only where separately agreed and confirmed. Additional AI Coach services are not currently operational.

Step 4

Staff access counselling when it matters

Eligible adults can request counselling, subject to suitability, capacity, agreed funding and contract limits. Any price is confirmed before booking. You only fund what is actually used.

What MSL Is — and What It Is Not

MSL is:

  • A manager guidance and support line
  • Access to counselling for staff and dependants, when needed
  • Optional training only where separately agreed and available
  • A cost-controlled alternative to traditional EAPs

MSL is not:

  • An emergency or crisis service
  • A replacement for NHS care or safeguarding procedures
  • A diagnostic or medical service

In an emergency or crisis, individuals should contact 999/112, NHS 111, their GP, local crisis team or their organisation's safeguarding lead.

Smarter support. Less waste. Full control.

With Manager Support Line, you only pay for what your managers and staff actually use — while giving them access to real, qualified support.